company car

THE MAGAZINE FOR
FLEET OPERATORS AND COST-CONSCIOUS
FREQUENT TRAVELLER

MEDIA DATA 2026

Dear advertiser,

Our readers' environment is changing at a rapid pace. What remains is the need for independent, well-founded information based on broad expertise. Around 22,500 subscribers to the print edition, numerous subscribers to our digital products, the steadily increasing number of users of our website and thousands of participants in our event series rely on the well-told, critically researched and profoundly categorised information that they obtain from the many platforms of firmenwagen.co.at. 

We speak the language of SMEs. We understand decision-makers. firmenwagen is the magazine for fleet operators and cost-conscious frequent drivers. With its unique editorial concept in Austria, firmenwagen has established itself as an important information medium in the specialised publishing sector, offers real decision-making aids for car purchases and cost accounting and is aimed at companies that operate company cars or fleets. Target group: firmenwagen is aimed at fleet operators throughout Austria and addresses decision-makers who are responsible for the trade in vehicles, car parts, charging solutions for e-mobility, accessories and tyres as well as for the maintenance and servicing of company cars. firmenwagen is therefore also aimed at all car dealers, garages, petrol stations, parts, accessories and tyre dealers in Austria.

Our leitmotif "We bring the industry together" has more meaning than ever, because our magazine "firmenwagen", as an Austrian communication platform, deals comprehensively with all topics related to information for fleet operators, SMEs and fleet managers. And it does so on all channels: print, online, LinkedIn, video channels such as YouTube and, of course, at our live events. That's what we call true 360° communication.

The car industry is in a constant state of flux. Not only the variety of models, but also new suppliers and new drive systems make fleet management and modernisation a major challenge. And for many companies, professional energy management has long been part of fleet management. firmenwagen therefore offers not only tips before purchasing a vehicle, but also useful information for the ongoing operation of company vehicles. This is becoming increasingly important in view of rising costs - because as the saying goes: the money is on the road.

See you soon,
Andreas Übelbacher (Editor-in-Chief)
Karin Tober (Deputy Editor-in-Chief, Media Consultant)
Johannes Tober (Media Consultant)

About the magazine

EDITION: 22,500 pieces/6 times a year

PUBLISHED SINCE: 1996

Note: PDF version 23.11.2023; Website prices apply.

Download company car media data (PDF)


Download company car Mediadata EN (PDF)

CONTACTS

Have you acquired a taste for it? Then get in touch!

Andreas Übelbacher
Editor-in-Chief
Media Consultant
Tel. +43-1-40410-169
E-mail

Karin Tober, Mag.
Deputy Editor-in-Chief
Media Consultant
Tel. +43-1-40410-159
E-mail

Johannes Tober
Media Consultant
Tel. +43 699 150 21 330
E-mail

360° COMMUNICATION

In order to disseminate your content in analogue as well as digital form in a target group-specific way, we design and produce content according to the "360° communication method". Thus, an article - online as well as in the print magazine - is not only published as text, but also highlighted in the form of TV news, videos as well as podcast episodes. 

On our magazine platform, your content can be found in multiple and multimedia formats. But that's not all! We also offer your content pieces in the form of posts, reels and stories on our social media channels.

Thinking about content holistically and distributing it via multimedia

1. print

Example: Abridged version of an interview with a CEO/GF in the magazine (video is recorded in parallel or extra).

2. online

Full version of the interview in the online article, plus link to the podcast on Multimedia Stage, where the full-length video is embedded.

3. social media

The video is posted as a snippet (max. 60 s) on the magazine's social media channels (LinkedIn, Facebook or Instagram). Depending on the target group, stories, reels or collab postings are also possible.

 

4. TV News / Video

Video excerpt as a feature in the TV news or as a stand-alone video on the Multimedia Stage with intro/outro.

 

5. podcast

The audio track is edited as a podcast and provided with a professional jingle and recorded intro and published on the magazine platform.

6. events

Live is live and this is more true than ever. Meet experts, industry colleagues and future customers at our top-class congresses, conferences and round table discussions. Target group-specific and very close!

OUR
PRINT OFFERS

Fleet expertise for 30 years

With its unique editorial concept in Austria, firmenwagen has been established for three decades as an important information medium in the specialised publishing sector and offers comprehensive decision-making aids for car purchases and the ongoing operation of the vehicle fleet.

• With us, you reach your target group with pinpoint accuracy.
• Our content is precisely aligned with the interests of the decision-makers.
• Specialist journalists guarantee the decisive added value for your entrepreneurial success.

Print topics

You will find these topics as standard in all our print editions.

Additional topics are shown below in the respective months.

Parts & Accessories

Car tests

Technology & Trends

Travel & Leisure

Finance & Insure

Telecommunications

Transporter

Service facilities

Tyres & Wheels

Service facilities, Vans

Industry news & Charging solutions for electromobility

New publications

Fleet management: vehicle subscriptions,
Rental car & insurance
01/2026
AS: 11.02. //
ET: 04.03.

HEAVY POINTS

Winner "Fleet Car of the Year"
Winner IVOY
Car care
Maintaining the value of the vehicle fleet

02/2026
AS: 12.03. //
ET: 02.04.

HEAVY POINTS

Summer tyres
"Fleet Car of the Year 2026" award ceremony
Regional spring car fairs
Vehicle maintenance
Maintaining the value of the vehicle fleet
E-fleet charging solutions

03/2026
AS: 21.05. //
ET: 12.06.

HEAVY POINTS

Service and repair networks
Fuel/charging cards and charging apps
Review Car Test Day
Power2Drive preliminary report

 

04/2026
AS: 07.08. //
ET: 27.08.

HEAVY POINTS

Winter Tyres & Winter Fit
Car care
Maintaining the value of the vehicle fleet
Preliminary Report Automechanika

05/2026
AS: 07.10. //
ET: 29.10.

HEAVY POINTS

Start of the "Fleetcar of the Year" election
"Car dealership of the year" award

06/2026
AS: 19.11. //
ET: 10.12.

HEAVY POINTS

Service and repair networks
Fuel/charging cards and charging apps
"Commercial vehicle competence centre of the year" award

Andreas Übelbacher
Editor in Chief / Media Consultant
Tel. +43-1-40410-169
andreas.uebelbacher@industriemedien.at

Karin Tober, Mag.
Deputy Editor-in-Chief / Media Consultant
Tel. +43-1-40410-159
karin.tober@industriemedien.at

Johannes Tober
Media Consultant
Tel. +43 699 150 21 330
johannes.tober@industriemedien.at

PRICES AND FORMATS

2/1

Type area
370 x 255 mm

Falling
420 x 280 mm*

€ 9.800,-

Cover

Type area
210 x 196 mm

€ 7.100,-

1/1

Type area
185 x 255 mm

Falling
210 x 297 mm*

€ 6.990,-

Junior

Type area 
137.5 x 200 mm

Falling
152.5 x 215 mm*

€ 6.490,-

1/2 high

Type area
90 x 255 mm

Falling
105 x 297 mm*

€ 4.490,-

1/2 across

Type area
185 x 125 mm

Falling
210 x 143 mm*

€ 4.490,-

1/3 high

Type area
58 x 255 mm

Falling
73 x 297 mm*

€ 3.490,-

1/3 across

Type area
185 x 81 mm

Falling
210 x 96 mm *

€ 3.490,-

1/4 high

Type area
90 x 125 mm

Falling
105 x 143 mm*

€ 2.990,-

1/4 across

Type area
185 x 60 mm

Falling
210 x 75 mm*

€ 2.990,-

1/4 1-column

Type area
43 x 255 mm

Falling
58 x 297 mm*

€ 2.990,-

1/8 high

Type area
60 x 90 mm

€ 1.990,-

1/8 across

Type area
185 x 30 mm

€ 1.990,-

1/8 1-column

Type area
43 x 125 mm

€ 1.990,-

All formats: Width x height
* Falling formats require an overfiller of 3 mm on all sides.
Processable file types: Adobe InDesign, Adobe Photoshop, printable PDFs.
E-mail: anzeigen@industriemedien.at

Prices excl. & 5% Advertising tax

Placement U4:
€ 7.490,-

Placement U2 + U3:
€ 7.300,-

Inserts per
1.000 piece

Price on demand

Bound inserts per
1.000 piece

pro 1.000 Stückbis 10 g € 460,–bis 20 g € 563,50,–bis 30 g € 667,–bis 40 g € 759,–

Banderole around the entire issue

€ 7.150,-

For inserts of less than 10,000 copies, a one-off flat rate of € 500 will be charged in addition to the insert price.

Advertorials

1/1

approx. 3,000 characters + images

1/2

approx. 1,500 characters + images

1/3

approx. 1,000 characters + images

Andreas Übelbacher
Editor in Chief / Media Consultant
Tel. +43-1-40410-169
andreas.uebelbacher@industriemedien.at

Karin Tober, Mag.
Deputy Editor-in-Chief / Media Consultant
Tel. +43-1-40410-159
karin.tober@industriemedien.at

Johannes Tober
Media Consultant
Tel. +43 699 150 21 330
johannes.tober@industriemedien.at

SPECIAL EDITS

Fleet Guide 2027

The Fleet Guide is an indispensable information medium and reference tool for fleet operators in Austria. It offers comprehensive
Space for your company portrait and image campaign. 

The Fleet Guide provides competent and well-founded information for companies as well as for their customers and partners.

Circulation: 40,000 pieces
AS: 19.11.26
ET: 10.12.26

Prices & formats:


1/1 Seite …………………….€ 6.950,–

1/2 Seite …………………….€ 4.120,–

U2 oder U3 ………………….€ 7.300,–

U4 ……………………………..€ 7.490,–

1 Seite Firmenporträt ……€ 4.850,–

Your Theme Booklet

You want to offer your (potential) customers more than just
information? The booklet is the ideal
product when it comes to dealing with more complex issues.
to explain.

Format: A4
Paper cover: 200 g/m2 image print
Paper core: 100 g/m2 image print
Circulation: 25,000 copies in the supplement
PLUS 1,000 pieces for your use

20 pages: € 18.900,-

28 pages: € 22.400,-

OUR
ONLINE OFFERS

Sometimes you can't reach your communication target with online display advertising alone. For such cases, we have a variety of digital solutions for your content marketing.

• Your content can unfold its full impact and fits your audience in a targeted way.
• We never think in just one direction, but have 360° solutions ready for you.
• Present your know-how and we will deliver interested decision-makers on our platforms.

ONLINE BANNER

Display advertising for more attention

1

IAB Billboard

Preis: monatl. € 1.920,–
Format: 970 x 250 px

Playout on:
Home page, subpages, article pages

2

IAB Wide Skyscraper

Preis: monatl. € 1.560,–
Format: 160 x 600 px

Playout on:
Home page, subpages, article pages

3

Sidebar

Price: monthly € 1.800,-
Format: dynamic, sticky

Playout on:
Home page, sub-pages, article pages,
+ Mobile

4

IAB Leaderboard

Preis: monatl. € 1.620,–
Format: 970 x 90 px

Playout on:
Home page, subpages, article pages

5

Online advertorials

The ideal tool to increase your reach and visibility

Home Page Advertorial
Your text is visible as an advertorial on the homepage and is linked to a sub-page or to your page, as desired.

Requirements:

• 1 picture in 16:9 ratio
• Title: approx. 50 characters
• Teaser text: 180 characters
• + URL or, if applicable, material for the creation of a sub-page.

Price per week: € 1.200,-

Playout on:
Home + Mobile

6

HalfPage AD

Price: monthly € 2.160,-
Format: 300 x 600 px

Playout on:
Home, subpages + mobile

7

IAB Medium Rectangle

Price: monthly € 1.380,-
Format: 300 x 250 px

Playout on:
Home, subpages + mobile
Note: partially also on article pages under "Further interesting articles".

8

CMS-Advertorial

see online focus

Playout on:
Home + Mobile

MONATLICHER ONLINE – THEMENSCHWERPUNKT

Give your content the stage it deserves!

What benefit do you have?

• We are driving the digitalisation of content: every month, a topical thematic focus offers 360° information on what is currently moving the industry.
• Reports, interviews, professional articles, commentaries, videos and product information offer everything that professionals need to know about it. A newsletter summarises the findings and brings them together to the readers.
• Your advertisement will be featured in its own themed stage on our website. Thus, the visibility of your product or content is guaranteed and you appear in focal points that are important for you.
• Your advertising is embedded in this SEO-optimised environment on the theme-exclusive online stage. This guarantees the visibility of your message in the appropriate thematic focus.

• Online Advertorial

Technical data: 

• 200 displayed characters* (headline, heading + text)
• at least 1 picture in landscape format (16:9)
• Text for the creation of an article

Price on demand

* The 200 characters refer to the text displayed on the homepage. This is identical to the first 200 characters of the advertorial text.

• Service Box

Technical data: 

• 1 picture in landscape format (16:9)
• Title (max. 20 characters)
• Text (max. 140 characters)
• Button text (max. 15 characters)
• URL for Call-to-Action Button

Price on demand

• Advertorial + Service Box

Can also be booked together to be the sole advertiser for a month!

NEWSLETTER

Your message directly into the mailbox of the target group

Weekly Briefing

Frequency: 1x per week
Topics: The latest news for and from fleet operators and the automotive industry.
Opening rate: 35%

Technical data

IAB Medium Rectangle:
300 x 250 px + target link
€ 530,-

Business Link:
Image in landscape format 4:3 (e.g. 800 x 600 px)
Title and teaser text (max. 300 characters) + target link
€ 530,-

Newsletter sponsoring:
6 months: € 3,600
12 months: € 5.800,-

DIGITAL PRODUCTS

Digital solutions for your effective marketing

THEMENFOKUS – CONTENT HUB

Win the topic leadership! 
Reach your target group precisely on our online channels and on all search engines.

We editorially create 6 content pieces* on a relevant topic of your choice. These are placed online for 12 months on one of our 12 magazine home pages (depending on the topic). All texts are optimised for search engines and tagged with keywords so that your topic also receives additional high Google relevance through the power of our performance.

In addition, a service box with CTA complements this thematic focus; this service box leads directly to your website. Tip: Collect leads there with an appealing service (whitepaper, event, webinar, Q&A or similar).

Newsletter integration: Each of the 6 articles is published 1x in the corresponding magazine newsletter, i.e. 6 additional touchpoints for image cultivation, topics lead generation.

Costs

BASIC PACKAGE
Home page placement
6 editorially-written articles incl. SEO optimisation & teaser texts
1 service box with CTA on the homepage

Costs: 1 year = € 10,000 
Shorter periods on request.

 

MONTHLY ONLINE FOCUS

We are driving the digitalisation of content:
Each month, a cutting-edge thematic focus provides 360-degree information on what is currently moving the industry.

Reports, interviews, professional articles, commentaries, videos and product information offer everything that professionals need to know about it. A newsletter summarises the findings and brings them together to the readers.

Your advertisement will be featured in its own theme stage on our homepage. Thus, the visibility of your product or content is guaranteed and you appear in focal points that are important for you.

Your advertising is embedded in this SEO-optimised environment on the theme-exclusive online stage. This guarantees the visibility of your message in the appropriate thematic focus.

 

Costs

BASIC PACKAGE
Home page placement
Service box or advertorial with image, text & CTA*.
Details can be found under the menu item "Online focus".

Costs: on request
*Also bookable together to be the sole advertiser for one month!

WEBINARE

From fancy webinars to professionally implemented press conferences, podcasts, studio talks and events individually tailored to your needs.

Webinars are an effective lead generation method that allows you, as a business, to attract quality leads who have already shown an interest in your products or services. With a well thought-out webinar strategy, you can expand your reach, demonstrate your expertise and build long-term relationships with potential customers.

You have an interesting topic, product or just want to gain new leads? We help you get your idea off the ground, starting with the concept, through application to implementation.

We can draw on our own 80-square-metre studio. Thanks to Green Screen, the studio can be individually designed and branded according to the customer's wishes.

Whether press conferences, studio talks, podcasts, company or product presentations - we guarantee the best picture, sound and audio quality.

Costs

BASIC PACKAGE
E-mail address
(verified by participation links)

• Personal details
• Company name
• professional data

Price on demand

WHITEPAPER

Place your whitepaper on www.firmenwagen.at and reach all those who are interested in your content.
Only pay for those leads that are valuable and of interest to you.

The Whitepaper Seal of Approval
Get an editorial seal of approval by having your whitepaper created or reviewed by our editorial team. This is how you boost lead generation and significantly increase conversion!

Costs

BASIC PACKAGE
E-mail address
(verified by sending the download link)

Costs: 30 Leads = € 1.800,-
The following information can be requested for an additional charge:

• Personal details
• Company name
• Location of the company
• Details of the company
• professional data
• Telephone number

Whitepaper Add-On "Pro

Secure the undivided attention of readers who are already interested.

After downloading your paper, a window branded according to your wishes opens with your high-quality content. Try it out!

Price on demand

Your white paper will be available on www.firmenwagen.at and on www.industriemedien.at/shop offered for download.

 

TV AND VIDEO PRODUCTS

The rapid development in the domestic and international automotive industry brings with it many challenges for people and technology. We understand this challenge and want to visualise this change. Our video productions capture in a modern way the innovations that are pointing the way to the future. From automated production to artificial intelligence - we help you to present these complex developments in an understandable and captivating way.

We are dedicated to "visual storytelling" and offer customised solutions to communicate your message effectively. Our creative teams use innovative technologies to tell your story and bring your product into focus. Through holistic communication consultancy, together we turn industry change into an exciting audio-visual journey.