![\"\"](\"https:\/\/fim.b2impact.at\/wp-content\/uploads\/2023\/07\/Traktuell_Logo_blau-e1696254992647.jpg\"){kind=logo}
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n
THE MAGAZINE FOR THE TRANSPORT INDUSTRY<\/p>\n
\t\t\t\t\tDear advertiser,\t\t\t\t<\/p>\n
Our readers' environment is changing at breakneck speed. What remains is the need for independent, well-founded information based on broad expertise. Around 12,000 subscribers to the print edition, numerous subscribers to our digital products, a steadily increasing number of users of our website and thousands of participants in our event series rely on the well-told, critically researched and profoundly categorised information that they obtain from the many platforms of traktuell.at.\u00a0<\/p>\n
We understand decision-makers. TRAKTUELL presents itself as Austria's independent trade magazine for transport and traffic. Comprehensive reporting on commercial vehicle technology, fleet management and transport policy characterises this medium. It is aimed at decision-makers and investment managers in the areas of commercial passenger and freight transport, works and construction transport and logistics - without wastage. Our readership also includes local authorities and municipalities, road maintenance depots, public authorities and emergency services.\u00a0<\/p>\n
The trade magazine TRAKTUELL is the official organ of the international trade magazine jury \"Van of the Year\" and \"Pick-Up Award\" in Austria. TRAKTUELL is a member of Arge LogCom, which promotes image and safety in transport.<\/p>\n
See you soon \t\t\t\t\tAbout the magazine\t\t\t\t<\/p>\n EDITION:<\/strong> 12,000 pieces\/6 times a year<\/p>\n PUBLISHED SINCE:<\/strong> 1992<\/p>\n \t\t\t\t\t Have you got a taste for it, then get in touch!<\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t Andreas \u00dcbelbacher<\/strong> \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t Karin Tober, Mag.<\/strong> \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t Johannes Tober<\/strong> Current figures around the magazine<\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t Page views per year<\/strong> \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t Followers on social media channels<\/strong> \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t Newsletter recipients<\/strong> \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t In order to disseminate your content in analogue as well as digital form in a target group-specific way, we design and produce content according to the \"360\u00b0 communication method\". Thus, an article - online as well as in the print magazine - is not only published as text, but also highlighted in the form of TV news, videos and podcast episodes.\u00a0<\/p>\n On our magazine platform, your content can be found in multiple and multimedia formats. But that's not all! We also offer your content pieces in the form of posts, reels and stories on our social media channels.<\/p>\n Thinking about content holistically and distributing it via multimedia<\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t Example: Abridged version of an interview with a CEO\/GF in the magazine (video is recorded in parallel or extra).<\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t Full version of the interview in the online article, plus link to the podcast on Multimedia Stage, where the full-length video is embedded.<\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t Video excerpt as a feature in the TV news or as a stand-alone video on the Multimedia Stage with intro\/outro.<\/p>\n \u00a0<\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t The video is posted as a snippet (max. 60 s) on the magazine's social media channels (LinkedIn, Facebook or Instagram). Depending on the target group, stories, reels or collab postings are also possible.<\/p>\n \u00a0<\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t The audio track is edited as a podcast and provided with a professional jingle and recorded intro and published on the magazine platform.<\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \t\tLive is live and this is more true than ever. Meet experts, industry colleagues and future customers at our top-class congresses, conferences and round table discussions. Target group specific and very close!\t\t<\/p>\n The transport sector is in a constant state of upheaval, with new drives, new toll systems and new digital solutions - a challenging time for numerous sectors. Be it passenger and freight transport, factory traffic, logistics, municipalities, local authorities, road maintenance depots, public authorities or blue light organisations. We are always close to the action and keep our readers up to date. With news from truck manufacturers, reports on new light commercial vehicles, innovations in fleet management and logistics and, of course, transport policy issues. Nationally and internationally, precisely for your target groups.<\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t Additional topics are shown below in the respective months.<\/strong> HEAVY POINTS<\/strong><\/p>\n Tyres & rims \t\t\t\t\t02\/2026 HEAVY POINTS Preliminary report Tire Cologne Fleet management: \t\t\t\t\t03\/2026 HEAVY POINTS<\/strong><\/p>\n Workshop & Spare Parts \t\t\t\t\t04\/2026 HEAVY POINTS<\/p>\n <\/strong>Preliminary Report Automechanika \t\t\t\t\t05\/2026 HEAVY POINTS<\/p>\n <\/strong>Follow-up report IAA \t\t\t\t\t06\/2026 HEAVY POINTS Fleet management: <\/strong> \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t Andreas \u00dcbelbacher<\/strong> \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t Karin Tober, Mag.<\/strong> \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t Johannes Tober<\/strong> \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t Type area<\/b> Falling<\/strong> \t\t\t\t\t\u20ac 9.900,- Type area<\/b> \t\t\t\t\t\u20ac 6.990,- Type area<\/b> Falling<\/b> \t\t\t\t\t\u20ac 5.890,- Type area<\/b>\u00a0 Falling<\/b> \t\t\t\t\t\u20ac 5.555,- Type area<\/b> Falling<\/b> \t\t\t\t\t\u20ac 3.975,- Type area<\/b> Falling<\/b> \t\t\t\t\t\u20ac 3.975,- Type area<\/b> Falling<\/b> \t\t\t\t\t\u20ac 3.245,- Type area<\/b> Falling<\/b> \t\t\t\t\t\u20ac 3.245,- Type area<\/b> Falling<\/strong> \t\t\t\t\t\u20ac 2.320,- Type area<\/b> Falling<\/strong> \t\t\t\t\t\u20ac 2.320,- Type area<\/b> \t\t\t\t\t\u20ac 1.155,- Type area<\/b> \t\t\t\t\t\u20ac 1.155,-\t\t\t\t<\/p>\n All formats:<\/strong> Width x height Prices excl. & 5% Advertising tax<\/strong><\/p>\n Placement U4:<\/strong> Placement U2 + U3:<\/strong> Inserts per Price on demand<\/p>\n Bound inserts per \t\tpro 1.000 St\u00fcckbis 10 g \u20ac 460,\u2013bis 20 g \u20ac 563,50bis 30 g \u20ac 667,\u2013bis 40 g \u20ac 759,\u2013\t\t<\/p>\n Banderole around the entire issue<\/p>\n \t\t\u20ac 7.150,-<\/p>\n For inserts of less than 10,000 copies, a one-off flat rate of \u20ac 500 will be charged in addition to the insert price.<\/p>\n Advertorials<\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t approx. 3,000 characters + images \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t approx. 1,500 characters + images \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t approx. 1,000 characters + images \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t Mobility in bus transport is undergoing a transformation: new Drive landscapes<\/strong>, autonomous driving<\/strong> and innovative technologies<\/strong> are shaping the next generation of public transport. From Vehicle-to-grid<\/strong> about Flexible mobility solutions<\/strong> up to the powerful Charging infrastructure<\/strong> the TRAKTUELL BUS SPECIAL shows which developments will determine the future of sustainable and networked transport concepts.<\/p>\n Special supplement to TRAKTUELL 02\/2026<\/strong><\/p>\n AS: 01.04.2026<\/strong> Prices & Formats >><\/a><\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t The handbook for the transport industry<\/p>\n The transport guide is your constant companion Circulation: 19,600 copies AS: 27.11.2026<\/strong> Prices & Formats<\/strong> Sometimes you can't reach your communication target with online display advertising alone. For such cases, we have a variety of digital solutions for your content marketing.<\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t Display advertising for more attention<\/p>\n \t\t\t\t\t1\t\t\t\t<\/p>\n Price: Playout on: \t\t\t\t\t2\t\t\t\t<\/p>\n Price: Playout on: \t\t\t\t\t3\t\t\t\t<\/p>\n Price: Playout on: \t\t\t\t\t4\t\t\t\t<\/p>\n Price: Playout on: \t\t\t\t\t5\t\t\t\t<\/p>\n The ideal tool to increase your reach and visibility<\/p>\n Home Page Advertorial Requirements:<\/strong> Price per week: \u20ac 1.200,-<\/strong><\/p>\n Playout on: \t\t\t\t\t6\t\t\t\t<\/p>\n Price: Playout on: \t\t\t\t\t7\t\t\t\t<\/p>\n Price: Playout on: \t\t\t\t\t8\t\t\t\t<\/p>\n \t\tsee online focus<\/a><\/u><\/p>\n Playout on: \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t Give your content the stage it deserves!<\/p>\n \t\t\t\t\tWhat benefit do you have?\t\t\t\t<\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t Technical data:\u00a0<\/strong><\/p>\n Price on demand<\/strong><\/p>\n * The 200 characters refer to the text displayed on the homepage. This is identical to the first 200 characters of the advertorial text.<\/p>\n Technical data:\u00a0<\/strong><\/p>\n Price on demand<\/strong><\/p>\n Can also be booked together to be the sole advertiser for a month!<\/strong><\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \t\tYour message directly into the mailbox of the target group<\/p>\n Frequenz: 1x pro Woche \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t IAB Medium Rectangle: Business Link: Newsletter sponsoring:<\/strong> Digital solutions for your effective marketing<\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t Win the topic leadership!\u00a0<\/strong> We editorially create 6 content pieces* on a relevant topic of your choice. These are placed online for 12 months on one of our 12 magazine home pages (depending on the topic), all texts are optimised for search engines and tagged with keywords so that your topic also receives additional high Google relevance through the power of our performance.<\/p>\n In addition, a service box with CTA complements this thematic focus. This service box leads directly to your website. Tip: Collect leads there with an appealing service (whitepaper, event, webinar, Q&A or similar).<\/em><\/p>\n Newsletter integration: Each of the 6 articles is published 1x in the corresponding magazine newsletter, thus 6 additional touchpoints for image cultivation, topic lead generation.<\/p>\n BASIC PACKAGE<\/strong> Costs: 1 year = \u20ac 10,000\u00a0 \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t We are driving the digitalisation of content: Reports, interviews, professional articles, commentaries, videos and product information offer everything that professionals need to know about it. A newsletter summarises the findings and brings them together to the readers.<\/p>\n Your advertisement will be featured in its own theme stage on our homepage. Thus, the visibility of your product or content is guaranteed and you appear in focal points that are important for you.<\/p>\n Your advertising is embedded in this SEO-optimised environment on the theme-exclusive online stage. This guarantees the visibility of your message in the appropriate thematic focus.<\/p>\n BASIC PACKAGE<\/strong> Costs: on request \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t From fancy webinars to professionally implemented press conferences, podcasts, studio talks and events individually tailored to your needs.<\/b><\/p>\n Webinars are an effective lead generation method that allows you, as a business, to attract quality leads who have already shown an interest in your products or services. With a well thought-out webinar strategy, you can expand your reach, demonstrate your expertise and build long-term relationships with potential customers.<\/p>\n You have an interesting topic, product or just want to gain new leads? We help you get your idea off the ground, starting with the concept, through application to implementation.<\/p>\n We can draw on our own 80-square-metre studio. Thanks to Green Screen, the studio can be individually designed and branded according to the customer's wishes.<\/p>\n Whether press conferences, studio talks, podcasts, company or product presentations - we guarantee the best picture, sound and audio quality.<\/p>\n BASIC PACKAGE<\/strong> Price on demand<\/b><\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t Place your whitepaper on www.traktuell.at and reach all those who are interested in your content.<\/strong> The Whitepaper Seal of Approval<\/strong> BASIC PACKAGE<\/strong> Costs: 30 Leads = \u20ac 1.800,-<\/strong> Whitepaper Add-On \"Pro<\/b><\/p>\n Secure the undivided attention of readers who are already interested.<\/p>\n After downloading your paper, a window branded according to your wishes opens with your high-quality content. Try it out!<\/p>\n Price on demand<\/strong><\/p>\n Your white paper will be available on www.traktuell.at<\/a>\u00a0and on www.industriemedien.at\/shop<\/a> offered for download.<\/p>\n The rapid development in the domestic and international automotive industry brings with it many challenges for people and technology. We understand this challenge and want to visualise this change. Our video productions capture in a modern way the innovations that are pointing the way to the future. From automated production to artificial intelligence - we help you to present these complex developments in an understandable and captivating way.<\/p>\n We are dedicated to \"visual storytelling\" and offer customised solutions to communicate your message effectively. Our creative teams use innovative technologies to tell your story and bring your product into focus. Through holistic communication consultancy, together we turn industry change into an exciting audio-visual journey.<\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t TRAKTUELL DAS MAGAZIN F\u00dcR DIE TRANSPORTWIRTSCHAFT MEDIADATEN 2026 Liebe Werberin, lieber Werber, Das Umfeld unserer Leserinnen und Leser ver\u00e4ndert sich in rasendem Tempo. Was bleibt, ist das Bedu\u0308rfnis nach unabh\u00e4ngiger, fundierter, auf breitem Fachwissen basierender Information. Rund 12.000 Abonnentinnen und Abonnenten der Printausgabe, zahlreiche Abonnentinnen und Abonnenten unserer digitalen Produkte, eine stetig steigende Userzahl unseres […]<\/p>","protected":false},"author":6,"featured_media":4134,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-13970","page","type-page","status-publish","has-post-thumbnail","hentry"],"_hostinger_reach_plugin_has_subscription_block":false,"_hostinger_reach_plugin_is_elementor":false,"_links":{"self":[{"href":"https:\/\/fim.b2impact.at\/en\/wp-json\/wp\/v2\/pages\/13970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fim.b2impact.at\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fim.b2impact.at\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fim.b2impact.at\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/fim.b2impact.at\/en\/wp-json\/wp\/v2\/comments?post=13970"}],"version-history":[{"count":11,"href":"https:\/\/fim.b2impact.at\/en\/wp-json\/wp\/v2\/pages\/13970\/revisions"}],"predecessor-version":[{"id":15281,"href":"https:\/\/fim.b2impact.at\/en\/wp-json\/wp\/v2\/pages\/13970\/revisions\/15281"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fim.b2impact.at\/en\/wp-json\/wp\/v2\/media\/4134"}],"wp:attachment":[{"href":"https:\/\/fim.b2impact.at\/en\/wp-json\/wp\/v2\/media?parent=13970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Karin Tober (Editor-in-Chief & Media Consultant)<\/strong>
Andreas \u00dcbelbacher (Advertising Manager Aftersales)
Johannes Tober (Media Consultant)
<\/strong><\/p>\n![\"Download](\"https:\/\/no-cache.hubspot.com\/cta\/default\/19611042\/d95e54fe-525b-476c-a7d3-d595956c6534.png\")
<\/a>
\n\t\tNote: PDF version 23.11.2023; Website prices apply.
\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\tDownload Traktuell media data (PDF)
\n\t\t\t\t\t<\/a>
\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\tDownload Traktuell Mediadata (PDF)
\n\t\t\t\t\t<\/a><\/p>\nCONTACTS<\/h3>\n
![\"\"](\"https:\/\/fim.b2impact.at\/wp-content\/uploads\/2023\/09\/andreas2-150x150.png\")
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n
Advertising Manager Aftersales
Tel. +43-1-40410-169
E-mail<\/a><\/p>\n![\"\"](\"https:\/\/fim.b2impact.at\/wp-content\/uploads\/2023\/09\/karintober-150x150.png\")
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n
Editor-in-Chief, Media Consultant
Tel. +43-1-40410-159
E-mail<\/a><\/p>\n![\"Johannes](\"https:\/\/fim.b2impact.at\/wp-content\/uploads\/2024\/08\/Tober_J.png\")
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n
Media Consultant
Tel. +43 699 150 21 330
E-mail<\/a><\/p>\nFACTS & FIGURES<\/h2>\n
![\"\"](\"https:\/\/fim.b2impact.at\/wp-content\/uploads\/2023\/07\/Unique-user.png\")
\n\t\t\t\t\t100.000\t\t\t\t<\/p>\n
(54.3% mobile, 43.6% desktop, 2.1% tablet)<\/p>\n![\"\"](\"https:\/\/fim.b2impact.at\/wp-content\/uploads\/2023\/07\/Subscribers.png\")
\n\t\t\t\t\t2.500\t\t\t\t<\/p>\n
(LinkedIn, Facebook)<\/p>\n![\"\"](\"https:\/\/fim.b2impact.at\/wp-content\/uploads\/2023\/07\/online-150x150.png\")
\n\t\t\t\t\t900\t\t\t\t<\/p>\n
(opening rate 32%)<\/p>\n![\"\"](\"https:\/\/fim.b2impact.at\/wp-content\/uploads\/2023\/09\/360\u00b0Kommunikation_tra2.png\")
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n360\u00b0 COMMUNICATION<\/h2>\n
![\"\"](\"https:\/\/fim.b2impact.at\/wp-content\/uploads\/2023\/07\/print.png\")
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n1. print<\/h3>\n
![\"\"](\"https:\/\/fim.b2impact.at\/wp-content\/uploads\/2023\/07\/online.png\")
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n2. online<\/h3>\n
![\"\"](\"https:\/\/fim.b2impact.at\/wp-content\/uploads\/2023\/07\/video.png\")
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n3. TV News \/ Video<\/h3>\n
![\"\"](\"https:\/\/fim.b2impact.at\/wp-content\/uploads\/2023\/07\/socialmedia.png\")
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n4. social media<\/h3>\n
![\"\"](\"https:\/\/fim.b2impact.at\/wp-content\/uploads\/2023\/07\/podcast.png\")
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n5. podcast<\/h3>\n
![\"\"](\"https:\/\/fim.b2impact.at\/wp-content\/uploads\/2023\/09\/event2.png\")
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n6. events<\/h3>\n
OUR
PRINT OFFERS<\/h2>\n![\"\"](\"https:\/\/fim.b2impact.at\/wp-content\/uploads\/2025\/09\/Traktuell_COVER_MD-2026.jpg\")
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\nPrint topics<\/h2>\n
You will find these topics as standard in all our print editions.<\/strong><\/h4>\n
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t![\"Engagement-rate_New\"](\"https:\/\/fim.b2impact.at\/wp-content\/uploads\/elementor\/thumbs\/Engagement-rate_New-qvx4v77od62bznixw2m1lbvd9s529qumyo7agk82ga.png\" "\\"Engagement")
\n\t\t\t\t\tIndustry news<\/strong>
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\tTyres & Wheels<\/strong>
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\tWorkshop & Spare Parts<\/strong>
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\tVehicles (truck, bus, van)<\/strong>
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\tVehicle construction <\/strong>and charging technology<\/strong>
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\tFleet management \/ vehicle rental \/ telematics<\/strong>
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\tZero Emission - Green Deal in<\/strong> Cooperation with the BVL<\/strong>
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\tAlternative drives for commercial vehicles<\/strong>
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\tCharging solutions for e-commercial vehicles<\/strong>
\n\t\t\t\t\t01\/2026
\n\t\t\t\t\tAS: 13.02. \/\/
\nET: 05.03.\t\t\t\t<\/p>\n
Workshop & Spare Parts
Depot charging - charging infrastructure for transport and logistics companies<\/p>\n
\n\t\t\t\t\tAS: 01.04. \/\/
\nET: 20.04.\t\t\t\t<\/p>\n
<\/strong><\/p>\n
Fuel\/charging cards & charging apps<\/p>\n
<\/strong>Digitalisation & telematics
Refrigeration logistics<\/p>\n
\n\t\t\t\t\tAS: 21.05. \/\/
\nET: 12.06.\t\t\t\t<\/p>\n
Fuels, oils & lubricants
Car Wash & Care<\/p>\n
\n\t\t\t\t\tAS: 07.08. \/\/ ET: 28.08.\t\t\t\t<\/p>\n
Preliminary report IAA
Refrigeration logistics
Tyres & rims<\/p>\n
\n\t\t\t\t\tAS: 01.10. \/\/
\nET: 20.10.\t\t\t\t<\/p>\n
Load securing & accessories
Fuel\/charging cards & charging apps
Fuels, oils & lubricants
Depot charging infrastructure for transport and logistics companies<\/p>\n
\n\t\t\t\t\tAS: 27.11. \/\/
\nET: 18.12.\t\t\t\t<\/p>\n
<\/strong>
CarTo the preliminary report
Workshop & Spare Parts<\/p>\n
Digitalisation & telematics<\/p>\n![\"Andreas](\"https:\/\/fim.b2impact.at\/wp-content\/uploads\/2023\/09\/andreas2.webp\")
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n
Advertising Manager Aftersales
Tel. +43-1-40410-169
andreas.uebelbacher@industriemedien.at<\/p>\n![\"\"](\"https:\/\/fim.b2impact.at\/wp-content\/uploads\/2023\/09\/karintober.png\")
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n
Editor-in-Chief, Media Consultant
Tel. +43-1-40410-159
karin.tober@industriemedien.at<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n
Media Consultant
Tel. +43 699 150 21 330
johannes.tober@industriemedien.at<\/p>\nPRICES AND FORMATS<\/h3>\n
![\"\"](\"https:\/\/fim.b2impact.at\/wp-content\/uploads\/2023\/08\/doppelseite.jpg\")
\n\t\t\t\t\t2\/1\t\t\t\t<\/p>\n
385 x 253 mm<\/p>\n
420 x 280 mm*<\/p>\n
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t![\"\"](\"https:\/\/fim.b2impact.at\/wp-content\/uploads\/2023\/06\/1zu1.png\")
\n\t\t\t\t\tCover\t\t\t\t<\/p>\n
210 x 211 mm*<\/p>\n
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t1\/1\t\t\t\t<\/p>\n
185 x 260 mm<\/p>\n
210 x 297 mm *<\/p>\n
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t![\"\"](\"https:\/\/fim.b2impact.at\/wp-content\/uploads\/2023\/06\/Junior.jpg\")
\n\t\t\t\t\tJunior\t\t\t\t<\/p>\n
137 x 190 mm<\/p>\n
152 x 210 mm*<\/p>\n
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t![\"\"](\"https:\/\/fim.b2impact.at\/wp-content\/uploads\/2023\/06\/halbe-hoch.jpg\")
\n\t\t\t\t\t1\/2 high\t\t\t\t<\/p>\n
90 x 260 mm<\/p>\n
105 x 297 mm*<\/p>\n
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t![\"\"](\"https:\/\/fim.b2impact.at\/wp-content\/uploads\/2023\/06\/halbe-quer.jpg\")
\n\t\t\t\t\t1\/2 across\t\t\t\t<\/p>\n
185 x 125 mm<\/p>\n
210 x 143 mm*<\/p>\n
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t![\"\"](\"https:\/\/fim.b2impact.at\/wp-content\/uploads\/2023\/06\/1-3drittel-hoch.jpg\")
\n\t\t\t\t\t1\/3 high\t\t\t\t<\/p>\n
59 x 260 mm<\/p>\n
74 x 297 mm *<\/p>\n
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t![\"\"](\"https:\/\/fim.b2impact.at\/wp-content\/uploads\/2023\/06\/1-3drittel-quer.jpg\")
\n\t\t\t\t\t1\/3 across\t\t\t\t<\/p>\n
185 x 82 mm<\/p>\n
210 x 99 mm*<\/p>\n
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t![\"\"](\"https:\/\/fim.b2impact.at\/wp-content\/uploads\/2023\/08\/viertelHoch-1.jpg\")
\n\t\t\t\t\t1\/4 high\t\t\t\t<\/p>\n
90 x 125 mm<\/p>\n
105 x 143 mm*<\/p>\n
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t![\"\"](\"https:\/\/fim.b2impact.at\/wp-content\/uploads\/2023\/08\/viertelquer-2.jpg\")
\n\t\t\t\t\t1\/4 across\t\t\t\t<\/p>\n
185 x 60 mm<\/p>\n
210 x 74 mm*<\/p>\n
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t![\"\"](\"https:\/\/fim.b2impact.at\/wp-content\/uploads\/2023\/08\/achtelhoch-1.jpg\")
\n\t\t\t\t\t1\/8 high\t\t\t\t<\/p>\n
60 x 90 mm<\/p>\n
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t![\"\"](\"https:\/\/fim.b2impact.at\/wp-content\/uploads\/2023\/08\/achtelquer-1.jpg\")
\n\t\t\t\t\t1\/8 across\t\t\t\t<\/p>\n
185 x 30 mm<\/p>\n
* Falling formats require an overfiller of 3 mm on all sides.
Processable file types:<\/strong> Adobe InDesign, Adobe Photoshop, printable PDFs.
E-mail:<\/strong> anzeigen@industriemedien.at<\/p>\n
\u20ac 6.400,-<\/strong><\/p>\n
\u20ac 5.990,-<\/strong><\/p>\n
1.000 piece<\/p>\n
1.000 piece<\/p>\n
\n\t\t\t\t\t1\/1\t\t\t\t<\/p>\n
<\/b><\/p>\n
\n\t\t\t\t\t1\/2\t\t\t\t<\/p>\n
<\/b><\/p>\n
\n\t\t\t\t\t1\/3\t\t\t\t<\/p>\n
<\/b><\/p>\nSPECIAL EDITS<\/h3>\n
![\"\"](\"https:\/\/fim.b2impact.at\/wp-content\/uploads\/2026\/02\/Bus-Spezial.jpg\")
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\nBUS SPECIAL<\/h4>\n
ET: 20.04.2026<\/strong><\/p>\n![\"\"](\"https:\/\/fim.b2impact.at\/wp-content\/uploads\/2023\/08\/Cover_Transportguide-Kopie-1.png\"){kind=spacer}
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\nTRANSPORTGUIDE 2027<\/h4>\n
in use as a competent guide and comprehensive reference work for transport companies, works traffic, fleet operators and haulage firms,
Authorities and CEP services.<\/p>\n
<\/strong><\/p>\n
ET: 18.12.2026<\/strong><\/p>\n
1\/1 page \u20ac 5,890.00
1\/2 page \u20ac 3.975,-
1\/3 page \u20ac 3.245,-
1\/4 page \u20ac 2.320,-
1\/8 page \u20ac 1.155,-
1 page company portrait \u20ac 2.300,-
Online portrait for one year \u20ac 1.500,-<\/p>\nOUR
ONLINE OFFERS<\/h2>\n\n
![\"\"](\"https:\/\/fim.b2impact.at\/wp-content\/uploads\/2023\/05\/Titel-Dienstleistungen.png\")
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\nONLINE BANNER<\/h3>\n
IAB Billboard<\/h4>\n
monthly \u20ac 1.990,-
\u20ac 320,- CPM
Format:\u00a0970 x 250 px
<\/strong><\/p>\n
Home page, subpages, article pages<\/p>\nIAB Wide Skyscraper<\/h4>\n
monthly \u20ac 1.560,-
\u20ac 260,- CPM
Format:\u00a0160 x 600 px
<\/strong><\/p>\n
Home page, subpages, article pages<\/p>\nSidebar<\/h4>\n
monthly \u20ac 1.800,-<\/strong>
\u20ac 300,- CPM
<\/strong>Format: dynamic, sticky
<\/strong><\/p>\n
Home page, sub-pages, article pages,
+ Mobile<\/p>\nIAB Leaderboard<\/h4>\n
monthly \u20ac 1.620,-
\u20ac 270,- CPM
Format:\u00a0970 x 90 px
<\/strong><\/p>\n
Home page, subpages, article pages<\/p>\nOnline advertorials<\/h4>\n
Your text is visible as an advertorial on the homepage and is linked to a sub-page or to your page, as desired.<\/p>\n
<\/strong><\/p>\n\n
Home + Mobile<\/p>\nHalfPage AD<\/h4>\n
monthly \u20ac 2.160,-<\/strong>
\u20ac 360,- CPM<\/strong>
Format:\u00a0300 x 600 px<\/p>\n
Home, subpages + mobile<\/p>\nIAB Medium Rectangle<\/h4>\n
monthly \u20ac 1.380,-<\/strong>
\u20ac 230,- CPM<\/strong>
Format:\u00a0300 x 250 px<\/p>\n
Home, subpages + mobile
Note: partially also on article pages under \"Further interesting articles\".<\/em><\/p>\nCMS-Advertorial<\/h4>\n
Home + Mobile<\/p>\n
\n\t\t\t\t\t\t\t![\"\"](\"https:\/\/fim.b2impact.at\/wp-content\/uploads\/2025\/09\/Online_Banner2.jpg\")
\t\t\t\t\t\t\t\t<\/a><\/p>\nONLINE FOCUS<\/h3>\n
\n
![\"\"](\"https:\/\/fim.b2impact.at\/wp-content\/uploads\/2023\/07\/Online_Schwerpunkt_monatlich.jpg\")
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\n
\n
\n
\n
\n
Monthly online thematic focal points<\/h2>\n
These topics will be played out as an online focus on TRAKTUELL.AT in the following months.<\/strong><\/h4>\n
\n\t\t\t\t\tFEBRUARY\t\t\t\t<\/p>\nVehicle construction<\/strong><\/h4>\n
\n\t\t\t\t\tMARCH\t\t\t\t<\/p>\nTyres & rims<\/h4>\n
\n\t\t\t\t\tAPRIL\t\t\t\t<\/p>\nFleet management:
Digitalisation & telematics<\/h4>\n
\n\t\t\t\t\tMAY\t\t\t\t<\/p>\nFuel\/charging cards & charging apps<\/h4>\n
\n\t\t\t\t\tJUNE\t\t\t\t<\/p>\nWorkshop, tyres & spare parts<\/h4>\n
\n\t\t\t\t\tSEPTEMBER\t\t\t\t<\/p>\nCharging and energy management<\/h4>\n
\n\t\t\t\t\tOCTOBER\t\t\t\t<\/p>\nFuels, oils & lubricants<\/h4>\n
\n\t\t\t\t\tNOVEMBER\t\t\t\t<\/p>\nLight commercial vehicles<\/h4>\n
\n\t\t\t\t\tDECEMBER\t\t\t\t<\/p>\nFleet management:
Digitalisation & telematics<\/h4>\nNEWSLETTER<\/h2>\n
Weekly Briefing<\/h3>\n
Themen: Aktuelle Nachrichten fu\u0308r die Transportwirtschaft.
Opening rate:<\/strong> 32%<\/p>\n![\"\"](\"https:\/\/fim.b2impact.at\/wp-content\/uploads\/2025\/11\/Newsletter_IM_2.jpg\")
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\nTechnical data<\/h3>\n
300 x 250 px + target link
\u20ac 610,-<\/p>\n
Image in landscape format 4:3 (e.g. 800 x 600 px)
Title and teaser text (max. 300 characters) + target link
\u20ac 610,-<\/p>\n
6 months: 3.600,-
12 months: 5.800,-<\/p>\nDIGITAL PRODUCTS<\/h2>\n
THEMENFOKUS – CONTENT HUB<\/h3>\n
![\"\"](\"https:\/\/fim.b2impact.at\/wp-content\/uploads\/2023\/07\/Newsroom_ICON-150x150.png\"){kind=icon}
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n
Reach your target group precisely on our online channels and on all search engines.<\/p>\nCosts<\/h3>\n
Home page placement
6 editorially written articles incl. SEO optimisation & teaser texts
1 service box with CTA on the homepage<\/p>\n
<\/b>Shorter periods on request.<\/p>\nMONTHLY ONLINE FOCUS<\/h3>\n
![\"\"](\"https:\/\/fim.b2impact.at\/wp-content\/uploads\/2023\/07\/Dossier_ICON-150x150.png\"){kind=icon}
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n
Every month, a topical thematic focus offers 360\u00b0 information on what is currently moving the industry.<\/b><\/p>\nCosts<\/h3>\n
Home page placement
Service box or advertorial with image, text & CTA*.
Details can be found under the menu item \"Online focus\".<\/i><\/p>\n
<\/b>*Also bookable together to be the sole advertiser for one month!<\/p>\nWEBINARE<\/h3>\n
![\"\"](\"https:\/\/fim.b2impact.at\/wp-content\/uploads\/2023\/10\/Studio_Webcast_Webinare_ICON-150x150.png\"){kind=icon}
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\nCosts<\/h3>\n
E-mail address<\/strong>
(verified by participation links)<\/p>\n\n
WHITEPAPER<\/h3>\n
![\"\"](\"https:\/\/fim.b2impact.at\/wp-content\/uploads\/2023\/07\/Whitepaper_ICON-150x150.png\"){kind=icon}
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n
Only pay for those leads that are valuable and of interest to you.<\/p>\n
Get an editorial seal of approval by having your whitepaper created or reviewed by our editorial team. This is how you boost lead generation and significantly increase conversion!\u00a0<\/p>\nCosts<\/h3>\n
E-mail address<\/strong>
(verified by sending the download link)<\/p>\n
The following information can be requested for an additional charge:<\/p>\n\n
TV AND VIDEO PRODUCTS<\/h2>\n
![\"\"](\"https:\/\/fim.b2impact.at\/wp-content\/uploads\/2023\/06\/im-foto_neu-e1698924183266.jpg\")
<\/p>","protected":false},"excerpt":{"rendered":"