{"id":13937,"date":"2025-09-25T09:27:48","date_gmt":"2025-09-25T07:27:48","guid":{"rendered":"https:\/\/fim.b2impact.at\/?page_id=13937"},"modified":"2026-04-13T09:55:44","modified_gmt":"2026-04-13T07:55:44","slug":"wirtschaftsnachrichten-mediadaten-2026","status":"publish","type":"page","link":"https:\/\/fim.b2impact.at\/en\/wirtschaftsnachrichten-mediadaten-2026\/","title":{"rendered":"Business news media data 2026"},"content":{"rendered":"

\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

BUSINESS NEWS<\/h1>\n

Securing the tried and tested, developing the new . . .
... now more than ever! For a successful economic future<\/p>\n

MEDIA DATA 2026<\/h2>\n

\t\t\t\t\tBew\u00e4hrtes sichern,
\nNeues entwickeln . . .
\n\t\tSeit 27 Jahren sind die WIRTSCHAFTSNACHRICHTEN die Medienmarke f\u00fcr ma\u00dfgeschneiderte Zielgruppenansprache und f\u00fcr eine optimale Umsetzung Ihrer Werbebotschaft im Bereich Business-to-Business-Kommunikation. Wir berichten und kommunizieren Wirtschaft 360 Grad \u2013 regional, \u00f6sterreichweit und umfassend.\u00a02026 sichern auch wir Bew\u00e4hrtes und f\u00fchren unser Erfolgskonzept mit 10 starken Printausgaben mit unseren regionalen Schwerpunkten Donauraum, West und S\u00fcd fort. Und wir entwickeln Neues und erweitern unseren digitalen Auftritt mit einer modernen News Website, einer verst\u00e4rkten Social-Media-Pr\u00e4senz und innovativen multimedialen Angeboten.\u00a0Erreichen Sie Ihre Zielgruppe punktgenau an allen unseren Touchpoints: Online, unsere Social Media Kan\u00e4le, unseren w\u00f6chentlichen Newsletter \u2013 aber nat\u00fcrlich auch Print.\u00a0Wir freuen uns darauf, mit Ihnen das n\u00e4chste Kapitel der Wirtschaftsnachrichten erfolgreich zu gestalten.\u00a0Stefan Rothbart, Chefredakteur
Harald M\u00fchlecker, Sales Manager
\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\tDownload WIRTSCHAFTSNACHRICHTEN media data (PDF)
\n\t\t\t\t\t<\/a>
\n\t\t\t\t\tAbout the magazine\t\t\t\t<\/p>\n

EDITION\u00a0<\/strong>*<\/p>\n

Donauraum: 12.980 ExemplareWest: 7.866 ExemplareS\u00fcd: 11.965 Exemplare<\/p>\n

Austria: 32,811 copies<\/strong><\/p>\n

PUBLISHED SINCE:<\/strong> 1998<\/p>\n

* LAE-tested<\/p>\n

YOUR CONTACT PERSONS<\/h3>\n

We look forward to hearing from you!<\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Rothbart\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Stefan Rothbart, BA<\/strong>
Editor-in-Chief, Site Manager Graz
+43-676-831 87 488
E-mail<\/a><\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Mu\u0308hlecker\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Harald M\u00fchlecker<\/strong>
Sales Manager Austria
+43-676-831 87 491
E-mail<\/a><\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Nairz\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Angelika Nairz<\/strong>
Project manager
Phone +43-676-831 87 489
E-mail<\/a><\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Bolen\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Lilo Bolen<\/strong>
Online editorial office
Phone +43-676-831 87 462
E-mail<\/a><\/p>\n

READER DEMOGRAPHICS<\/h2>\n

Current figures around the magazine<\/p>\n

WIRTSCHAFTSNACHRICHTEN is used intensively by the target group of decision-makers. According to LAE, we reach 19.4 per cent of Austrian decision-makers every month. This corresponds to around 70,000 readers in the area of executives in politics, business and public companies & institutions. Applied to a year, this figure means that we reach 700,000 readers and are used accordingly by these people. The underlying value here is the CMR3 value (cross-media reach), i.e. the print and digital reach. This gives businesses, media agencies and public sector organisations the facts they need to plan their media campaigns accurately and efficiently.<\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"
\n\t\t\t\t\t85.000 +\t\t\t\t<\/p>\n

Readers per month<\/strong>
(70,000 print, 8,500 online)<\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"
\n\t\t\t\t\t125.000 +\t\t\t\t<\/p>\n

Page views per year<\/strong>
(55.3% mobile, 43.3% desktop, 1.4% tablet)<\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"
\n\t\t\t\t\t3.500 +\t\t\t\t<\/p>\n

Followers on social media channels<\/strong>
(LinkedIn, Facebook)<\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"
\n\t\t\t\t\t2.000 +\t\t\t\t<\/p>\n

Newsletter recipients<\/strong>
(opening rate 45%)<\/p>\n

Grow with us!<\/b><\/p>\n

+ 24 %<\/p>\n

Range 2023*<\/b><\/p>\n

With an increase of around 24 per cent, we succeeded in significantly increasing our reach for the fourth time in a row in 2023.<\/p>\n

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*Source: Reader analysis of decision-makers 2023, IFES<\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Reach with us<\/strong><\/p>\n

19,4 % <\/p>\n

Users per month<\/p>\n

Almost 19.4 per cent of all Austrian decision-makers from business, politics and society consult wirtschafts-nachrichten.at every month.<\/p>\n

We are read by board members, CEOs\/managing directors, authorised signatories, managers, department heads and other relevant executives in public companies\/institutions, political institutions and associations, interest groups, political parties and political stakeholders as well as persons of public interest.\u00a0<\/p>\n

700.000<\/p>\n

Premium contacts per year<\/p>\n

in the centre of your target group<\/p>\n

Source: CMR3 value according to LAE reader analysis decision-makers 2023<\/p>\n

These industries read us<\/strong><\/p>\n

Tailor-made target group contacts optimise communication:<\/strong>
We select the optimum target groups for our customers from over 280,000 well-maintained addresses of top decision-makers, categorised by industry.<\/p>\n

\t\t\t<\/canvas>
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360\u00b0 COMMUNICATION<\/h2>\n

We design and produce content according to the \"360-degree communication method\" in order to disseminate your content to your target group in analogue and digital form. This means that an article is not only published in print, but also digitally on our website and via social media channels. In addition, we offer informative and exciting podcast episodes that delve deeper into key topics of current economic events.<\/p>\n

On our magazine platform, your content can be found in multiple and multimedia formats. But that's not all! We also offer your content pieces in the form of posts, reels and stories on our social media channels.<\/p>\n

Thinking about content holistically and distributing it via multimedia<\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

1. print<\/h3>\n

Example: Abridged version of an interview with a CEO\/GF in the magazine. A video can optionally be recorded in parallel or separately.<\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

2. online<\/h3>\n

Full version of the interview in the online article, plus link to the podcast on Multimedia Stage, where a full-length video could also be embedded.<\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

3. social media<\/h3>\n

We use LinkedIn to interactively communicate targeted stories and top articles as well as advertising content to decision-makers on the largest professional social media network.<\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

4. podcast<\/h3>\n

The audio track is edited as a podcast and provided with a professional jingle and recorded intro and published on the magazine platform.<\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

5th Newsletter<\/h3>\n

With our Austria-wide and regional weekly newsletters, we reach top decision-makers with our weekly information updates.<\/p>\n

OUR
PRINT OFFERS<\/h2>\n

For over 25 years, the BUSINESS NEWS<\/b> THE media brand for a customised target group approach and for optimal implementation of your advertising message in the area of business-to-business communication.<\/p>\n

We report and communicate business 360 degrees - regionally, throughout Austria and comprehensively.<\/p>\n