SOLID CONSTRUCTION

The Austrian trade magazine for
the entire construction industry

MEDIA DATA 2026

Achieve topic leadership with our SOLID communication channels!

Our motto "We bring the industry together" is more important than ever, because SOLID is the only Austrian communication platform that deals comprehensively with all trades in the construction industry and does so on all channels: print, online, LinkedIn, podcast platforms such as Spotify, video channels such as YouTube and, of course, at our live events. That's what we call real 360° communication.

The construction industry and its environment are a key driver of the Austrian economy and are constantly on the move - digitalisation, taxonomy and lean construction are just three of the buzzwords. As a result, the need for independent, well-founded information based on broad expertise is constantly growing. Almost 10,000 subscribers to the print edition, around 4,000 subscribers to our newsletter (with > 37 % open rates), around 300,000 visits to our website www.solidbau.at in 2024 and the numerous participants in our face-to-face and virtual events as well as videos and podcasts rely on the well-told, critically researched and well-categorised information that they find on the many platforms of SOLID - Economy and technology in construction refer.

We promise professional communication on all channels, because our digital offering with SEO-optimised online portal, newsletters, webinars and white papers is complemented by powerful events such as the "SOLID BIM Conference".

Put your communication goals in our hands, because we understand decision-makers.

Your SOLID Team
Dominique Otto (Chefredakteur)
Claudia Adam (Project Management & Advertising Manager)

About the magazine

SOLID is THE monthly magazine for our construction industry. Through the perfect combination of business, practice, technology and personality, SOLID offers a broad, comprehensive range of topics every month. SOLID is THE magazine for business and technology in construction.

Together with the website www.solidbau.at, SOLID sees itself as the INTRANET OF THE CONSTRUCTION INDUSTRY.

EDITION: 9,000 piece


Download PDF
Note: PDF version 23.11.2023; Website prices apply.

Download SOLID media data (PDF)


Download HLK special issue media data (PDF)

Note: PDF version will be updated shortly. Website prices apply.

CONTACTS

Have you got a taste for it, then get in touch!

Dominique Otto
Editor-in-Chief
Tel. +43 (0)1–40410-446
E-mail

Claudia Adam
Project management & advertising management
Tel. +43 (0)660 90 21 622
E-mail

READER DEMOGRAPHICS

Current figures around the magazine


300.000

Page views per year
(58.4% mobile, 39.6% desktop, 2.0% tablet)


5.500

Followers on social media channels
(LinkedIn, Facebook, Youtube)


9.000

Newsletter recipients
(opening rate 37%)

TARGET GROUPS


360° COMMUNICATION

In order to disseminate your content in analogue as well as digital form in a target group-specific way, we design and produce content according to the "360° communication method". Thus, an article - online as well as in the print magazine - is not only published as text, but also highlighted in the form of TV news, videos as well as podcast episodes. 

On our magazine platform, your content can be found in multiple and multimedia formats. But that's not all! We also offer your content pieces in the form of posts, reels and stories on our social media channels.

1. print

Example: Abridged version of an interview with a CEO/GF in the magazine (video is recorded in parallel or extra).

2. online

Full version of the interview in the online article, plus link to the podcast on Multimedia Stage, where the full-length video is embedded.

3. TV News / Video

Video excerpt as a feature on SOLID Bau TV or as a stand-alone video on the Multimedia Stage with intro/outro.

 

4. social media

The video is posted as a snippet (max. 60 s) on the magazine's social media channels (LinkedIn, Facebook or Instagram). Depending on the target group, stories, reels or collab postings are also possible.

 

5. podcast

The audio track is edited as a podcast and provided with a professional jingle and recorded intro and published on the magazine platform.

6. events

Live is live and this is more true than ever. Meet experts, industry colleagues and future customers at our top-class congresses, conferences and round-table discussions. Target group-specific and very close!

OUR
PRINT OFFERS

With well-founded analyses, current surveys and in-depth background information, we show what moves the construction industry and what developments the future will bring. In this way, we ensure an intensive reading experience in the construction and property industry.

Bound inserts per
1.000 piece

Print topics

Issue 2/3
ET: 04.03. // AS: 23.02.

HEAVY POINTS

The top 200 managers in the ranking:
The most powerful and influential personalities from Austria's construction and property industry

Infrastructure:
Road, tunnel, bridge

Real estate:
Perennial favourite: Affordable housing

Energy Special:
Heating, cooling, insulating and sealing: Trends, products and technologies

Issue 4
ET: 08.04. // AS: 30.03.

HEAVY POINTS

Construction Products Regulation, ESG & Co:
What the year 2026 will bring

Building Services and FM:
The latest developments

Lean Construction

Special:
Province of Lower Austria

Issue 5
ET: 06.05. // AS: 27.04.

HEAVY POINTS

Project management:
Tendering, awarding, logistics & co - projects and dreams of the future

Foreign markets:
How domestic companies are doing abroad and outside Europe

Start ups:
Interesting companies, investment opportunities & more

Lightweight Special:
Drywall construction, timber construction & Co

Issue 6
ET: 10.06. // AS: 01.06.

HEAVY POINTS

Digitalisation and BIM:
News on the industry's perennial favourite

Formwork technology and scaffolding:
Projects, Products, Trends

Labour & safety technology in construction

Issue 7/8
ET: 08.07. // AS: 30.06.

HEAVY POINTS

SOLID Top 150 construction companies: The tried and tested ranking of the country's largest construction companies by turnover and employees

AI in construction

Security in cyber space:
Important tips

Issue 9
ET: 16.09. // AS: 08.09.

HEAVY POINTS

Building materials and construction chemistry:
Decarbonisation, circular economy, trends & innovations

Fleet and equipment management:
E-mobility in construction

Issue 10/11
ET: 21.10. // AS: 12.10.

HEAVY POINTS

Solid construction:
New and proven products from Beton, Brick & Co.

The best suppliers:
The country's top suppliers by size and in the SOLID and solidbau.at

Training & further education

Insure & finance

Issue 12/1
ET: 02.12. // AS: 23.11.

HEAVY POINTS

Best Of:
Showcase projects of the Austrian construction industry

Construction industry:
The trends for 2027

Research and development

Claudia Adam
Project management & advertising management
Tel. +43 (0)660 90 21 622
E-mail

PRICES AND FORMATS


2/1

Type area
385 x 253 mm

Falling
420 x 280 mm*

€ 9.290,-

1/1

Type area
185 x 253 mm

Falling
210 x 280 mm*

€ 6.275,-

Junior

Type area 
125 x 185 mm

Falling
140 x 210 mm*

€ 3.980,-

1/2 high

Type area
90 x 253 mm

Falling
104 x 280 mm*

€ 3.750,-

1/2 across

Type area
185 x 125 mm

Falling
210 x 140 mm*

€ 3.750,-

1/3 high

Type area
60 x 253 mm

Falling
74 x 280 mm*

€ 2.630,-

1/3 across

Type area
185 x 80 mm

Falling
210 x 90 mm*

€ 2.630,-

1/3 2-column

Type area
121 x 125 mm

Falling
74 x 280 mm*

€ 2.630,-

1/4 high

Type area
90 x 125 mm

Falling
105 x 143 mm*

€ 2.090,-

All formats: Width x height
* Falling formats require an overfiller of 3 mm on all sides.
Processable file types: Adobe InDesign, Adobe Photoshop, printable PDFs.
E-mail: anzeigen@industriemedien.at

Prices excl. & 5 % Advertising tax

Placement U4:
Surcharge +10 %

Placement U2 + U3:
Surcharge +15 %

Inserts per
1.000 piece

pro 1.000 Stückbis 10 g € 396,–bis 20 g € 412,50bis 30 g € 451,–bis 40 g € 473,–

Bound inserts per
1.000 piece

pro 1.000 Stückbis 10 g € 460,–bis 20 g € 563,50bis 30 g € 667,–bis 40 g € 759,–

For inserts of less than 10,000 copies, a one-off flat rate of 500 euros will be charged in addition to the insert price.

Advertorials


1/1

approx. 3,000 characters + images


1/2

approx. 1,500 characters + images


1/3

approx. 1,000 characters + images

HLK MEDIA DATA

THE SOLID SPECIAL MAGAZINE FOR BUILDING SERVICES ENGINEERING

The special edition HVAC - Building, control and air conditioning technology is characterised by its close proximity to the market and combines technical expertise with current market and economic topics, accompanying the industry along the entire value chain. With practical technical articles, current industry news, innovative product and project reports and background stories, HLK offers clear added value for professionals in building and supply technology.
The magazine is aimed specifically at installers, planners, technicians, engineers, manufacturers and decision-makers and positions itself as a reliable source of inspiration for trends, innovations and sustainable solutions.

Edition: 6,000 copies
Appearance: February, April, July and September 2026
Target group:Planners, contractors, processors, service providers, property developers, etc.
 


Download HLK media data (PDF)

SPECIAL EDITS

Current figures around the magazine

STEEL CONSTRUCTION UP TO DATE

Client: Austrian Steel Construction Association

Commissioned since: 2000

Order type: komplette Produktion, Beilage zum Fachmagazin SOLID, Inseratenvertrieb Zusammenarbeit: Das Team unseres Baumediums SOLID gestaltet das Magazin des Österreichischen Stahlbauverbandes. Unsere Dienstleistung umfasst die journalistische Umsetzung der Verbandsthemen sowie die Schaffung eines attraktiven inhaltlichen Umfelds. Wir übernehmen auch den Vertrieb der Inserate sowie die Distribution des Heftes über SOLID und an die Adressaten des Auftraggebers.

Also part of our service: die komplette Druck und Versandabwicklung bis hin zu personalisierten Zusatzangeboten.

Format: 210 x 280 mm (w x h)
Advertising rates on request

AS/ET: SEPTEMBER

DIGITAL & BIM

The topic of this special issue is everything that digitalisation brings to the construction industry - from Building Information Modelling (BIM) to apps for everyday use to digital platforms for construction machinery hire & co.

Present yourself as a top-class digital service provider with your solutions, your technology, your products and the benefits you offer.

We bring you:
- Attention in your target group
- no wastage
- A lot of space for little money

Format: 210 x 280 mm (w x h)
Advertising rates on request

FEDERAL EXPENSES

The SOLID federal state special sections deal specifically with the construction industry and its framework conditions in the individual federal states - with a focus on local features and local projects. The entire booklet is distributed with a regional distribution key.

Present yourself here as a local player - whether you are a construction company, supplier, planner or logistics partner!

Guaranteed for you:
- Attention in the local target group
- Accuracy (no wastage)
- A lot of space for little money

Format: 210 x 280 mm (w x h)
Advertising rates on request

OUR
ONLINE OFFERS

Sometimes you can't reach your communication target with online display advertising alone. For such cases, we have a variety of digital solutions for your content marketing.

ONLINE BANNER

Display advertising for more attention

1

IAB Billboard

Preis: € 3.010,– monatlich
Format: 970 x 250 px

Playout on:
Home page, subpages, article pages

2

IAB Wide Skyscraper

Preis: € 2.630,– monatlich
Format: 160 x 600 px

Playout on:
Home page, subpages, article pages

3

Sidebar

Price: € 2,910 per month
Format: dynamic, sticky

Playout on:
Home page, sub-pages, article pages,
+ Mobile

4

IAB Leaderboard

Preis: € 2.660,– monatlich
Format: 970 x 90 px

Playout on:
Home page, subpages, article pages

5

Online advertorials

The ideal tool to increase your reach and visibility

Home Page Advertorial
Your text is visible as an advertorial on the homepage and is linked to a sub-page or to your page, as desired.

Requirements:

Price per month: € 3.890,-

Playout on:
Home + Mobile

6

HalfPage AD

Preis: € 3.010,– monatlich
Format: 300 x 600 px

Playout on:
Home, subpages + mobile

7

IAB Medium Rectangle

Preis: € 2.440,– monatlich
Format: 300 x 250 px

Playout on:
Home, subpages + mobile
Note: partially also on article pages under "Further interesting articles".

8

CMS-Advertorial

see online focus

Playout on:
Home + Mobile


ONLINE FOCUS

Give your content the stage it deserves!

What benefit do you have?

Technical data: 

Price on demand

* The 200 characters refer to the text displayed on the homepage. This is identical to the first 200 characters of the advertorial text.

Technical data: 

Price on demand

Can also be booked together to be the sole advertiser for a month!

Monthly online thematic focal points

Diese Themen werden in folgenden Monaten als Online-Schwerpunkt auf www.solidbau.at ausgespielt.


JANUARY
Solid construction: concrete, cement & brick

FEBRUARY
Digital: discussions, apps and trends

MARCH
Real estate: the top trends of the year

APRIL
Energie: Heizen, Kühlen, Dämmen und Dichten
Trends, Produkte und Technologien

MAY
Pipe technology

JUNE
Facades: News from the building envelope

JULY
Lightweight construction: wood construction, dry construction, experiments

AUGUST
Fire protection

SEPTEMBER
Steel construction in focus: projects & trends

OCTOBER
Formwork, scaffolding, logistics: Construction site under the microscope

NOVEMBER
Construction chemistry and materials: new developments

DECEMBER
Vehicle fleet

NEWSLETTER

Your message directly into the mailbox of the target group

Construction Industry Update

Frequency: 1x per week

Topics: Economic developments, projects, scandals, political decisions, minds & careers, new technologies, products and more.

Reach: 4,000 recipients

SOLID construction telegram

Frequency: 1x per week

Topics: The Solid weekly review - the top ten construction reports of the week

Reach: 3,500 recipients

What you can read in SOLID

Frequency: 1x per month

Topics: e-Paper download of the current issue plus supplementary information and articles from the website

Reach: 1,100 recipients

Further newsletters are published on an ad hoc basis
to events or top events.

Technical data

IAB Medium Rectangle: 
300 x 250 px + target link
€ 740,-

Business Link: 
Image in landscape format 4:3 (e.g. 800 x 600 px)
Title and teaser text (max. 300 characters) + target link
€ 740,-

Exclusive sponsoring

6 months: € 3.000,-
12 months: € 5.000,-

DIGITAL PRODUCTS

Digital solutions for your effective marketing

THEMENFOKUS – CONTENT HUB

Win the topic leadership! 
Reach your target group precisely on our online channels and on all search engines.

We editorially create 6 content pieces* on a relevant topic of your choice, these are placed online for 12 months on one of our 12 magazine home pages (depending on the topic). All texts are optimised for search engines and tagged with keywords so that your topic also receives additional high Google relevance through the power of our performance.

In addition, a service box with CTA complements this thematic focus. This service box leads directly to your website. Tip: Collect leads there with an appealing service (whitepaper, event, webinar, Q&A or similar).

Newsletter integration: Each of the 6 articles is published 1x in the corresponding magazine newsletter, thus 6 additional touchpoints for image cultivation, topic lead generation.

 

Costs

BASIC PACKAGE
Home page placement
6 editorially-written articles incl. SEO optimisation & teaser texts
1 service box with CTA on the homepage

Costs: 1 year = € 10,000 
Shorter periods on request.

MONTHLY ONLINE FOCUS

We are driving the digitalisation of content:
Every month, a topical thematic focus offers 360° information on what is currently moving the industry.

Reports, interviews, professional articles, commentaries, videos and product information offer everything that professionals need to know about it. A newsletter summarises the findings and brings them together to the readers.

Your advertisement will be featured in its own theme stage on our homepage. Thus, the visibility of your product or content is guaranteed and you appear in focal points that are important for you.

Your advertising is embedded in this SEO-optimised environment on the theme-exclusive online stage. This guarantees the visibility of your message in the appropriate thematic focus.

 

Costs

BASIC PACKAGE
Home page placement
Service box or advertorial with image, text & CTA*.
Details can be found under the menu item "Online focus".

Costs: € 2.990,- 
*Also bookable together to be the sole advertiser for one month!

WEBINARE

From fancy webinars to professionally implemented press conferences, podcasts, studio talks and events individually tailored to your needs.

Webinars are an effective lead generation method that allows you, as a business, to attract quality leads who have already shown an interest in your products or services. With a well thought-out webinar strategy, you can expand your reach, demonstrate your expertise and build long-term relationships with potential customers.

You have an interesting topic, product or just want to gain new leads? We help you get your idea off the ground, starting with the concept, through application to implementation.

We can draw on our own 80-square-metre studio. Thanks to Green Screen, the studio can be individually designed and branded according to the customer's wishes.

Whether press conferences, studio talks, podcasts, company or product presentations - we guarantee the best picture, sound and audio quality.

Costs

BASIC PACKAGE
E-mail address
(verified by participation links)

Price on demand

WHITEPAPER

Place your whitepaper on www.solidbau.at and reach all those who are interested in your content.
Only pay for those leads that are valuable and of interest to you.

The Whitepaper Seal of Approval
Get an editorial seal of approval by having your whitepaper created or reviewed by our editorial team. This is how you boost lead generation and significantly increase conversion! 

Costs

BASIC PACKAGE
E-mail address
(verified by sending the download link)

Costs: 30 Leads = € 2.850,-
The following information can be requested for an additional charge:

Whitepaper Add-On "Pro

Secure the undivided attention of readers who are already interested.

After downloading your paper, a window branded according to your wishes opens with your high-quality content. Try it out!

Price on demand

Your white paper will be available on www.solidbau.at and
on www.industriemedien.at/shop offered for download.

TV AND VIDEO PRODUCTS

You wish, we produce your videos.


Our SOLID TV formats

SOLID Construction TV *

https://www.youtube.com/watch?v=IWtPFxzPIsg

Appearance (frequency): Not a regular occurrence

Content orientation: Construction industry

* YouTube

Auch hier erreicht SOLID Bau TV mit gesamt 150.000 Impressions/year and a Engagement rate of up to 4.17 % great values that are outstanding for B2B streaming content.

* solidbau.at

In addition, we still play SOLID Bau TV on our website and have here on average 124,000 unique users/year.

SOLID Talk

https://www.youtube.com/watch?v=e9-EF5Fd2N8&t=117s

Appearance (frequency): keine regelmäßige Erscheinung


Content orientation: Construction industry

OFFERS

Studio guest/TV appearance

1 TV appearance: € 2.500,-.

Instream overlay

"The programme is supported by ..." during the programme (8 seconds)
Static insertion of the logo + logo insertion: € 1.100,-.

Product in picture Highlights

Stage your product highlights in the form of a short video. Attention: only bookable in combination with "Product in Picture"!
€ 1.500,-

Technical data:

en_GBEnglish (UK)
de_ATDeutsch (Österreich) en_GBEnglish (UK)