ELECTRICAL PRACTICE

Austria's media brand for electrical engineering and
Energy supply

MEDIA DATA 2026

Achieve topic leadership with our communication channels!

Our leitmotif "We bring the industry together" has more meaning than ever, because Elektropraxis is the only Austrian communication platform that deals comprehensively with the entire spectrum of electrical engineering & installation and does so on all channels: print, online, LinkedIn, podcast platforms such as Spotify and video channels such as Youtube and, of course, at our live events. That's what we call true 360° communication.

Praxisnah und authentisch berichten wir über das gesamte Spektrum der Elektrotechnik in Österreich: von der Stromerzeugung mit Fokus auf erneuerbare, dezentrale Anlagen über die Speicherung und Verteilung bis zur Elektroinstallation, Licht- und Kommunikationstechnik mit Schwerpunkt auf Gebäudetechnik und Smart Home. Elektropraxis erscheint fünfmal jährlich und wird an die Zielgruppe Gebäude- und Elektrotechniker versandt. Über die Website www.elektropraxis.at sowie den 14-tägig erscheinenden Newsletter werden die Leser:innen mit aktuellen Informationen auf dem Laufenden gehalten. Elektropraxis versteht sich als die B2B-Medienmarke für Entscheider:innen in der Elektrotechnik, Energiewirtschaft und Gebäudetechnik: Planer, Anlagenbauer, Anlagenbetreiber, Energieversorger und Kommunen. Anwenderberichte und Vor-Ort-Recherchen vermitteln aktuelle Trends und Marktentwicklungen.

Wir versprechen professionelle Kommunikation auf allen Kanälen, denn unser digitales Angebot mit SEO-optimiertem Onlineportal, Newslettern, Webinaren und Whitepaper wird ergänzt durch schlagkräftige Events, wie die Tagung „Technik im Krankenhaus“ oder für Sie persönlich gestaltete Event-Formate.

Put your communication goals in our hands, because we understand decision-makers.

Your Elektropraxis Team

About the magazine

EDITION: 6,300 pieces/5 times a year

READERSHIP: Installation companies, wholesalers and retailers, architects and electrical planners, industrial plant engineers from the 500 largest industrial companies, mayors and municipalities, etc.

Download Elektropraxis media data (PDF)

CONTACTS

Have you got a taste for it, then get in touch!

Reinhard Ebner
Editor-in-Chief
Tel. +43-650-23-096-50
E-mail

Lena Wechselberger
Digital & Online Manager
Tel. +43-676-831-87-440
E-mail

Marianne Schmidt
Media Consultant
Tel. +43-676-831-87-256
E-mail

Raphael Garnitschnig
Media Consultant
Tel. +43-676-831-87-468
E-mail

READER DEMOGRAPHICS

Current figures around the magazine

Reader structure

360° COMMUNICATION

In order to disseminate your content in analogue as well as digital form in a target group-specific way, we design and produce content according to the "360° communication method". Thus, an article - online as well as in the print magazine - is not only published as text, but also highlighted in the form of TV news, videos as well as podcast episodes. 

On our magazine platform, your content can be found in multiple and multimedia formats. But that's not all! We also offer your content pieces in the form of posts, reels and stories on our social media channels.

Thinking about content holistically and distributing it via multimedia

1. print

Example: Abridged version of an interview with a CEO/GF in the magazine (video is recorded in parallel or extra).

2. online

Full version of the interview in the online article, plus link to the podcast on Multimedia Stage, where the full-length video is embedded.

3. TV News / Video

Video excerpt as a feature in the TV news or as a stand-alone video on the Multimedia Stage with intro/outro.

 

4. social media

The video is posted as a snippet (max. 60 sec.) on the magazine's social media channels (LinkedIn, Facebook or Instagram). Depending on the target group, stories, reels or collab postings are also possible.

 

5. podcast

The audio track is edited as a podcast and provided with a professional jingle and recorded intro and published on the magazine platform.

AWARD FOR 360° COMMUNICATION:
€ 8.900,-

OUR
PRINT OFFERS

Elektropraxis@Punktum provides valuable analysis and reports on current industry trends and market developments. This information is crucial for professionals and decision-makers who want to adapt their business strategies in the dynamic electrical industry. This holistic approach contributes to the further development and information transfer in electrical engineering.

• With us, you reach your target group with pinpoint accuracy.
• Our content is precisely aligned with the interests of the decision-makers.
• Specialist journalists guarantee the decisive added value for your entrepreneurial success.

Print topics

You will find these topics as standard in all our print editions.

Additional topics are shown below in the respective months.

PV & electricity storage

Energy: use, efficiency & sustainability

Building automation / MSR

Light, luminaires, planning, control & efficiency

Access & monitoring

Schutz & Sicherheit des Gebäudes:
Brandschutz, Blitzschutz, Überspannungsschutz

Power generation, power distribution, line technology, UVV, smart grid

Tools, installation material & service

E-mobility, wallboxes & infrastructure

Smart Home – Haus der Zukunft
1/2026
AS: 06.02. //
ET: 27.02.

FOCUS: Electrical engineering
Electrical engineering & networking - Electrification and digitalisation of buildings: installations, low-voltage technology, networking and digitalisation using Building Information Modelling

FOCUS: Power engineering
Medium voltage - ways to a robust and future-proof grid structure. Applications, tools and solutions!

Trade fairs
Rexel Expo review, 21-23 January 2026
Preview Light & Building, 08-13 March 2026

 

2/2026
AS: 02.04. //
ET: 27.04.

FOCUS: Electrical engineering
Tools - an essential part of electrical engineering for standardised and safe handling of electricity

FOCUS: Power engineering
Electrify buildings intelligently! Security of supply - from large systems to energy communities

Trade fairs
Light & Building Review

 

3/2026
AS: 10.06. //
ET: 29.06.

FOCUS: Electrical engineering
Intelligent buildings & smart homes: Driven by energy efficiency requirements, ESG criteria and increasing comfort demands, the market for building automation, intelligent lighting management, charging infrastructure and modern measuring and metering technology is growing.

FOCUS: Power engineering
Clever use of energy: Smart grids, second-by-second consumption recording and virtual power plants create the basis for dynamic electricity tariffs and smart consumption optimisation. How smart grids are becoming the key technology of the energy transition.

 

4/2026
AS: 08.09. //
ET: 28.09.

FOCUS: Electrical engineering
Lighting in transition - from bans and retrofit solutions to future-proof lighting systems: Ecodesign, sustainability and the circular economy are becoming increasingly important for residential, commercial, municipal and sports facilities

FOCUS: Power engineering
Cable technology & connection technology - the backbone of power distribution

Trade fairs
Preview Sonepar Partnerdays, October 2026

 

5/2026
AS: 04.11. //
ET: 27.11.

FOCUS: Electrical engineering
The challenge of existing buildings - electrical refurbishment from the cable distributor to the socket outlet

FOCUS: Power engineering
Energy storage solutions as the key to generating electricity from the sun and wind: short-term storage for households, medium-term storage for energy communities through to large-scale seasonal storage systems

Trade fairs
Sonepar Partnerdays Review

 

Marianne Schmidt
Media Consultant
Tel. +43-676-831-87-256
E-mail

Raphael Garnitschnig
Media Consultant
Tel. +43-676-831-87-468
E-mail

PRICES AND FORMATS

Cover

Format 
210 x 233 mm

€ 5.610,-

1/1

Type area
186 x 255 mm

Falling
210 x 297 mm*

€ 4.990,-

Junior

Type area 
138 x 185 mm

Falling
151.5 x 204 mm*

€ 3.460,-

1/2 high

Type area
91 x 255 mm

Falling
104 x 297 mm*

€ 3.460,-

1/2 across

Type area
186 x 125 mm

Falling
210 x 143 mm*

€ 3.460,-

1/3 high

Type area
60 x 255 mm

Falling
73 x 297 mm*

€ 2.520,-

1/3 across

Type area
186 x 82 mm

Falling
210 x 101 mm*

€ 2.520,-

1/4 high

Type area
91 x 125 mm

Falling 
104 x 143 mm*

 

€ 1.990,-

1/4 across

Type area
186 x 60 mm

Falling
210 x 79 mm*

€ 1.990,-

1/8 high

Type area
91 x 60 mm

€ 1.110,-

1/8 across

Type area
186 x 30 mm

 

€ 1.110,-

Placement U2, U3, U4:
€ 5.200,-

All formats: Width x height
* Falling formats require an overfiller of 3 mm on all sides. Surcharge € 260,-
Processable file types: Adobe InDesign, Adobe Photoshop, printable PDFs.
E-mail: anzeigen@industriemedien.at

Prices excl. & 5% Advertising tax

Inserts per
1.000 piece

pro 1.000 Stückbis 10 g € 396,–bis 20 g € 412,50,–bis 30 g € 451,–bis 40 g € 473,–

Bound inserts per
1.000 piece

pro 1.000 Stückbis 10 g € 460,–bis 20 g € 563,50,–bis 30 g € 667,–bis 40 g € 759,–

Bei Beilagen unter 10.000 Stück wird zusätzlich zum Beilagenpreis eine einmalige Pauschale von € 500,– Euro verrechnet.

SPECIAL EDITS

FAIR NEWSPAPER WELS

Hybrid trade fair newspaper for the WeBuild Energiesparmesse 2026

AS: 25.01.2026
ET: 19/02/2026

Sustainability and rapid dissemination of information!
Strengthen your presence at the WeBuild Energiesparmesse 2026 in Wels.

Our fair newspaper is presented in two versions: as an e-paper in handy A4 format and in printed form.

The e-paper edition will be published before the event.

SOLAR & PHOTOVOLTAICS REPORT 2026

Special issue on PV & solar, supplement to TGA 5/2026

AS: 12.06.2026
ET: 30.06.2026

• HEATING & HEATING SYSTEMS
• ENERGY, ENERGY USE & ENERGY EFFICIENCY
• RENEWABLE & SUSTAINABLE SYSTEMS, SOLAR & PV

FIRE PROTECTION REPORT 2026

Supplement to TGA 8/2026

AS: 09.11.2026
ET: 30.11.2026

Topics:

• Digital and technical advances in fire protection
• Fire alarm systems, smoke and gas warning systems
• Accessibility and fire protection concepts with practical implementation
• Historic preservation in the context of fire protection
• Innovative access systems and protective measures against burglary and theft
• Mechanical and technical safety technologies
• Planning, control and regulation in fire protection
• Standards and legal regulations

 

TGA YEARBOOK PLANNING 2027

All topics around TGA planning - The annual main work of the Austrian. Planners' Association

AS: 30/09/2026
ET: 17.12.2026

Our yearbook is aimed at a wide range of professionals and stakeholders, including engineering consultants, planning offices (planners), engineering consultants, building owners (private & municipal) and investors.

The diverse contents of the Yearbook are designed to best serve the needs and interests of these target groups:

Future trends, reference reports, solution reports, product innovations.

OUR
ONLINE OFFERS

Sometimes you can't reach your communication target with online display advertising alone. For such cases, we have a variety of digital solutions for your content marketing.

• Your content can unfold its full impact and fits your audience in a targeted way.
• We never think in just one direction, but have 360° solutions ready for you.
• Present your know-how and we will deliver interested decision-makers on our platforms.

ONLINE BANNER

Display advertising for more attention

1

IAB Billboard

Preis (pro Monat): € 2.570,–
Format: 970 x 250 px

Playout on:
Home page, subpages, article pages

2

IAB Wide Skyscraper

Preis (pro Monat): € 2.100,–
Format: 160 x 600 px

Playout on:
Home page, subpages, article pages

3

Sidebar

Price (per month): € 2.500,-
Format: dynamic, sticky

Playout on:
Home page, sub-pages, article pages,
+ Mobile

4

IAB Leaderboard

Preis (pro Monat): € 2.160,–
Format: 970 x 90 px

Playout on:
Home page, subpages, article pages

5

Online advertorials

The ideal tool to increase your reach and visibility

Home Page Advertorial
Your text is visible as an advertorial on the homepage and is linked to a sub-page or to your page, as desired.

Requirements:

• 1 picture in 16:9 ratio
• Title: approx. 50 characters
• Teaser text: 180 characters
• + URL or, if applicable, material for the creation of a sub-page.

Price (per month): € 3.350,-

Playout on:
Home + Mobile

6

HalfPage AD

Preis (pro Monat): € 2.580,–
Format: 300 x 600 px

Playout on:
Home, subpages + mobile

7

IAB Medium Rectangle

Preis (pro Monat): € 1.590,– 
Format: 300 x 250 px

Playout on:
Home, subpages + mobile
Note: partially also on article pages under "Further interesting articles".

NEWSLETTER

Your message directly into the mailbox of the target group

Elektropraxis Newsletter

Frequenz: 2 x pro Monat
Themen: tagesaktuelle Nachrichten, Brancheninterviews,
Background reports and technical articles from electrical engineering

Technical data

IAB Medium Rectangle: 
300 x 250 px + target link
€ 510,-

Business Link: 
Image in landscape format 4:3 (e.g. 800 x 600 px)
Title and teaser text (max. 300 characters) + target link
€ 510,-

Newsletter Sponsoring

6 months: € 3.450,-
12 months: € 5.830,-

DIGITAL PRODUCTS

Digital solutions for your effective marketing

THEMENFOKUS – CONTENT HUB

Win the topic leadership! 
Reach your target group precisely on our online channels and on all search engines.

We editorially create 6 content pieces* on a relevant topic of your choice. These are placed online for 12 months on one of our 12 magazine home pages (depending on the topic). All texts are optimised for search engines and tagged with keywords so that your topic also receives additional high Google relevance through the power of our performance.

In addition, a service box with CTA complements this thematic focus. This service box leads directly to your website. Tip: Collect leads there with an appealing service (whitepaper, event, webinar, Q&A or similar).

Newsletter integration: Each of the 6 articles is published 1x in the corresponding magazine newsletter, thus 6 additional touchpoints for image cultivation, topic lead generation.

Costs

BASIC PACKAGE
Home page placement
6 editorially written articles incl. SEO optimisation & teaser texts
1 service box with CTA on the homepage

Costs: 1 year = € 10,000 
Shorter periods on request.

 

PODCAST

We create your podcast, with editorial support, in our studio. The playout takes place via Podigee and our channels including the TGA's own YouTube channel

• Mondays we publish the current episode on the channels and on tga.at.
• Tuesdays we play it out together with the partner via Linkedin (including mutual linking etc.)
• Thursdays we publish it in the TGA newsletter.
• For 7-14 days the current podcast starts automatically as a live button on the www.tga.at

Costs

Price/podcast: € 2.900,-

WEBINARE

From fancy webinars to professionally implemented press conferences, podcasts, studio talks and events individually tailored to your needs.

Webinars are an effective lead generation method that allows you, as a business, to attract quality leads who have already shown an interest in your products or services. With a well thought-out webinar strategy, you can expand your reach, demonstrate your expertise and build long-term relationships with potential customers.

You have an interesting topic, product or just want to gain new leads? We help you to get your idea off the ground, starting with the concept, through application to implementation.

We can draw on our own 80-square-metre studio. Thanks to Green Screen, the studio can be individually designed and branded according to the customer's wishes.

Whether press conferences, studio talks, podcasts, company or product presentations - we guarantee the best picture, sound and audio quality.

Costs

BASIC PACKAGE
E-mail address
(verified by participation links)

• Personal details
• Company name
• professional data

Price on demand

WHITEPAPER

Place your whitepaper on www.elektropraxis.at and reach all those who are interested in your content.
Only pay for those leads that are valuable and of interest to you.

The Whitepaper Seal of Approval
Get an editorial seal of approval by having your whitepaper created or reviewed by our editorial team. This is how you boost lead generation and significantly increase conversion! 

Costs

BASIC PACKAGE
E-mail address
(verified by sending the download link)

Costs: 30 leads = € 2.700,-
The following information can be requested for an additional charge:

• Personal details
• Company name
• Location of the company
• Details of the company
• professional data
• Telephone number

Whitepaper Add-On "Pro

Secure the undivided attention of readers who are already interested.

After downloading your paper, a window branded according to your wishes opens with your high-quality content. Try it out!

Price on demand

Your white paper will be available on www.elektropraxis.at and on www.industriemedien.at/shop offered for download.

MONTHLY ONLINE FOCUS

We are driving the digitalisation of content:
Every month, a topical thematic focus offers 360° information on what is currently moving the industry.

Reports, interviews, professional articles, commentaries, videos and product information offer everything that professionals need to know about it. A newsletter summarises the findings and brings them together to the readers.

Your advertisement will be featured in its own theme stage on our homepage. Thus, the visibility of your product or content is guaranteed and you appear in focal points that are important for you.

Your advertising is embedded in this SEO-optimised environment on the theme-exclusive online stage. This guarantees the visibility of your message in the appropriate thematic focus.

 

Costs

BASIC PACKAGE
Home page placement
Service box or advertorial with image, text & CTA*.
Details can be found under the menu item "Online focus".

Costs: € 3.350,-
*Also bookable together to be the sole advertiser for one month!

TV AND VIDEO PRODUCTS

The rapid development in domestic and international technical building equipment (TBE) brings with it many challenges for people and technology. We understand these challenges and want to visualise this change. Our video productions capture the innovations that point the way to the future in a modern way. From intelligent building management systems to sustainable energy efficiency - we help you to present these complex developments in an understandable and engaging way. We use our digital channels and the TGA YouTube channel to publish the videos.

TGA Studio

---

We are committed to visual storytelling and offer customised solutions to communicate your message effectively. Our creative teams use innovative technologies to tell your story and put your product centre stage. Through holistic communication consulting, we turn the transformation of technical building equipment into an exciting audiovisual journey.

Costs: € 2.900,-

We are also happy to design your own and branded formats - price depending on the effort involved.

https://youtu.be/IORDiKAOuQs?si=WIHXAURdTwLb4zgP

E for energy transition

"E for "energy transition" ist ein Videoformat, das Fachbegriffe aus der Energiewelt für fachlich Interessierte, Einsteiger und Experten erklärt. Angefangen mit der Energiewende selbst, über einzelne Energieträger und Technologien bis hin zu aktuellen Forschungsergebnissen, Normen, Richtlinien und Co. – wenn es mit Energie zu tun hat, erklären wir es.Angelehnt an eine Enzyklopädie widmet sich also Video einem Thema, setzt es in Kontext und liefert fundierte wie transparente Hintergrundinformationen dazu. Your performance:

• "This programme was presented by you: Your logo presence at the beginning and end of the video
• We incorporate you, your solution or your product into the video with a few sentences: for a keyword like "heat pump" then a cut, different perspective and different background, "By the way, there are now new solutions from XYZ for this heat pump application (image insertion), take a look at www.XYZ.at".

• Ihr Link in der Beschreibung auf https://www.youtube.com/@TGA_Fachmagazin

 

Package price: € 2.900,-

Add-on: If you have a short advertising clip of max. 5 seconds or a moving logo, we can incorporate this at an additional cost of €300. Please send your sponsorship enquiry to: marianne.schmidt@tga.athttps://www.youtube.com/watch?v=Gb0CMiRbp9E

reNEWSable

The video format for renewable energies!

We would like to inform our community through a video format on current topics and various aspects relating to renewable energies.

Our aim is to cover the entire spectrum - from what is possible and makes sense, to the obstacles faced by projects and the lack of suitable framework conditions. Published via our digital channels and our own TGA YouTube channel, the topic is also presented in the TGA print editions.

Please send your sponsorship enquiry to: 
marianne.schmidt@tga.at

https://www.youtube.com/watch?v=4lvRNhrL-gU&list=PLBA3vL-5zq-OgBTt2rnooC9nBer4Iu8Cf&index=2

Round table discussions

Always up to date!

Topics of interest and concern to the industry will be discussed in top-class meetings. Discussion rounds and you can be involved as a sponsor. The topic receives increased attention through our media channels: Print, online, newsletters and social media such as LinkedIn.

We need the topic proposal & desired candidates
Duration: one hour.

You can also find the TGA Round Table Talks on www.tga.at and on our TGA Youtube Channel.

https://youtu.be/zv0j56e57ok?si=iaxaz9icF5wp_jmU

As a sponsor you enjoy the following advantages

A seat on the panel

Branding on the landing page - connection with the theme

Mention in our activation activities: Announcements/short interviews. Played out across all channels: social media, LinkedIn, newsletter.

LIVE broadcast of the discussion

The participant leads after the
The event

BASE PRICE:
€ 7.900,-